How Much Should You Charge? 2026 Social Media Rate Cards Decoded
You’re staring at a DM from a brand you actually like. They want a Reel, two Stories, and a “link in bio” for next week. Budget? “Let us know your rates.” Your thumb hovers over the keyboard. Quote too high and they ghost. Quote too low and you’re subsidizing their marketing budget with your rent money. Sound familiar? If you’re running a fashion boutique and building a personal brand like I am, you know this dance isn’t just awkward — it’s existential. Every undervalued deal chips away at the sustainable business you’re trying to build. ...