Stop Guessing Your 2026 Ad Budget: Real Numbers That Work
You’re staring at a blank spreadsheet. Column A says “Platform.” Column B says “Budget.” And your stomach does that familiar flip. Because here’s the thing nobody tells you at creator conferences: most of us are guessing. We throw $500 at TikTok Spark Ads because a course said so. We boost an Instagram Reel for $50 and call it “testing.” We hear “CPMs are up 40% year over year” and panic-spend or panic-freeze. ...