Why Your 2026 Ad Budget Vanishes (And How to Fix It)
Last Tuesday, I stared at my Ads Manager dashboard with that familiar knot in my stomach. Three campaigns. Twelve grand spent. And the cost per acquisition? Up 47% from January. I’m MaTitie, and if you’re running paid social in 2026, you’re feeling this pinch too. The boudoir photography sets I shoot in my home studio? They used to bring in clients at $18 per lead. Now I’m looking at $42 on a good day. And don’t get me started on the weeks where engagement tanks for no reason — algorithm shift? Seasonal dip? Who knows. ...