Facebook Ads 2026: Stop Wasting Budget on Broken Targeting
You’re staring at Ads Manager at 11 PM, watching your daily budget evaporate before noon. Again. The CPM climbed another $3 this week. Your cost per result? Up 40% from last quarter. And the “experts” on YouTube are still telling you to “test more interests” like it’s 2021. Let me save you the next three months of frustration: interest targeting is effectively dead on Facebook. The algorithm doesn’t need your help finding people anymore. It needs your help understanding people. ...